Outline Syllabus
The programme will cover:

• Why “Marketing” is the Business
• How to segment a Marketplace
• How to profile and Segment Customers
• Effective Marketing Communication
• Customised Marketing Plan for your business to be implemented on completion of programme

Training Methodology
Learning tools used will include:

• Powerpoint presentation 
• Participants will be given a hand-out of the slides and encouraged to take notes during the programme. 
• Facilitated group discussion and specific questions from participants
• One on One Mentoring support

Assessment Method
Each participant will complete a post-course evaluation form.

Course will be delivered by ROCAS training and business development.